India's first mobile soap opera
December 27, 2007, Indiatimes Infotech
IANS reports about the first ever serial for mobile phone users in India that is being conceived by a prominent production house. The company targets at PC, mobile phones and iPod that are the personal entertainment touch points to the audience of the new age. Experienced in releasing films online Barjatya says that for smaller screens, one needs to think differently, just the way TV content is developed, conceived and produced differently than cinema. The mobile serial venture is the latest example of how the entertainment business adapts itself to new advances in technology.