Yahoo! launches `Search Marketing'
September 27, 2006, The Hindu
Yahoo! India has launched a project in `search marketing solutions' for Indian marketers. This uses an advertising model called Sponsored Search, allowing businesses to bid for highly visible placement within the web results that are given for a user's search. 'Search Marketing' has become an efficient method of online advertising because of its cost-effectiveness and high returns on investment. However, the impact from the user's point-of-view is not so clear cut. For instance, the question arises whether a potential customer necessarily want to purchase something from the highest bidder, or something of higher quality that may, on the other hand, be produced by a firm that cannot afford outlays on advertising.