Social networking sites take up just causes
November 2, 2007, Hindustan Times
The article looks at the growing role being played by social networking websites in promoting causes among the community. A recent example is the Mumbai Unplug campaign which focuses on global warming and attempts to involve people by a token act of switching off electrical appliances for a short while. Thus the web is becoming more participatory and now a significant number of people can make their voice heard using the net, citizen journalism being one of the more visible faces of this progress.